Annual fall experience showcasing horror-themed games and video content. Fall 2014 experience featured a cash back rewards program for horror titles purchased

ROLES

• Games Sales and Specials UX Producer – Xbox Live Programming
• CMS Programmer
• Editorial Copywriter

LOCALES

• English: US, CA, UK
• Regional programmers localized rest of the world from the EN experience
  
  

PROCESS (VISUAL STUIDO, SHAREPOINT, COMPASS)

• Design kick-off meeting for creation of branded assets
• Weekly Programming team sync meeting
• Content list locked 3 weeks before sale start
• Sorted art and processed design requests for art needed
• Built Wireframe for experience
• Submitted wireframe to Ops for working prototype
• Comps submitted to Marketing for approval
• Executive review
• EN experience shared with regional programmers for localization
• Experience launch

CHALLENGES

• First time programming an Xbox 360 experience

HIGHLIGHTS

• Successful experience launch, received accolades for UX design and branding